Sayan A.
Director: E-Commerce & Modern Trade (India) & International Business @Veeba | Consumer Tech | FMCG | 15 years Ex L’Oreal , Reckitt , Mars
- Role
- Director - Ecommerce & Modern Trade (India) & International Business at Veeba
- Location
- Gurgaon, Haryana, India
About Sayan A.
A sales & marketing professional, Sayan has 15 years of experience in FMCG across Food, Personal Care , Health, Hygiene & Nutrition categories. He has worked across multiple functions like E-commerce, Channel Marketing, Merchandising & Shopper strategy, Commercial Planning, Product launches & Category development verticals. Beyond FMCG, Sayan keeps a keen interest in Domestic & International Financial Markets & developments in Big tech. Beyond work Sayan is a keen enthusiast of EPL, Formula 1 , New age content & is building a 2000 song playlist On Spotify.
Experience
Director - Ecommerce & Modern Trade (India) & International Business
Veeba
Jul 2026 — Present · Gurugram
Director - Ecommerce (India) and International Business
Veeba
Dec 2025 — Jul 2026 · Gurugram
Ecommerce Director
Veeba
Aug 2024 — Dec 2025 · Gurugram, Haryana, India
Leading e-commerce and the digital vertical for one of the fastest growing brands in the foods space in India.
Head of Digital Commerce
Mars
Feb 2024 — Sep 2024 · Gurugram, Haryana, India
Leading Ecommerce , D2C & Digital Initiatives at Mars Wrigley India. Leading a team of 14 members to create a winning business in chocolates and gums category in India
Senior Business Manager - Ecom Marketplaces
Reckitt
Nov 2021 — Feb 2024 · Gurugram, Haryana, India
Senior Category Manager - Dettol Soap
Reckitt
Sep 2020 — Nov 2021 · Gurugram, Haryana, India
Category Trade Marketing Manager
RB
Mar 2018 — Aug 2020 · Gurgaon, India
Senior Manager -Channel Marketing
L'Oréal
Feb 2016 — Mar 2018 · Mumbai Area, India
New Launches Planning Manager
L'Oréal
Mar 2015 — Feb 2016 · Mumbai
Area Sales Manager- NCR, Western UP & Uttarkhand
L'Oréal
Sep 2013 — Mar 2015 · Ghaziabad
Area Sales Manager- Maharashtra
ConAgra Foods
Dec 2012 — Aug 2013 · Pune, Maharashtra
Management Trainee
ConAgra Foods
Jun 2012 — Dec 2012 · Gurgaon, India
Student-MBA Marketing,Operations
IMT Ghaziabad
Jun 2010 — Mar 2012 · Ghaziabad,india
Education
West Bengal University of Technology
Bachelor Of Technology · Computer Science And Engineering
2006 — 2010
Institute of Management Technology, Ghaziabad
MBA · Marketing,Operations
2010 — 2012
St. Lawrence High School
2004 — 2006
Skills
- Retail Marketing
- Brand Management
- Strategy
- Category Management
- Account Management
- Business Analysis
- Online Marketing
- User Experience (UX)
- Marketing Strategy
- Fast-Moving Consumer Goods (FMCG)
- Operations Management
- Launching Of New Products
- Product Launch
- Integrated Supply Chain Management
- Competitive Analysis
- Content Strategy
- FMCG
- Category Insights
- Sales & Distribution
- P&L Management
- Performance Marketing
- Team Management
- Advertising
- Digital Marketing
- Business Development
- P&L Modeling
- Sales
- Market Research
- Sales Operations
- Quick Commerce
- Marketing
- General Management
- Management
- Marketing Communications
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