Sayali Gaikwad
Brand, Digital Marketing and Communications Specialist @DBS Bank
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WORK HISTORY
Brand, Digital Marketing and Communications Specialist @DBS Bank
Mumbai, IN
Leads SEO strategy from planning to implementation – traffic growth, lead generation, effectiveness, content creation to drive top funnel conversations, search rankings, keyword performances, paid syndications- Handling content marketing for the consumer banking segment through owned media, paid media, search campaigns and contributing via social media campaigns, product launches, IPs, digital acquisitions, digital initiatives, on-ground curated events and customer engagement- Leads website management: content updation, product journeys creation and deployment, lead generation to drive conversions, monthly reviews of website, enhancements and audits- Managed and drove successful product launches for the HNI and ultra HNI segments with strong customer-focused unique brand propositions - Treasures Private Client (TPC) in India and Treasures relaunch. Ensured cross-functional collaboration with business and NDS teams- On boarding and management of Agencies, Vendors & Platform Management.
EDUCATION
Indian School of Business
Digital Marketing and Analytics
Vasant Vihar High School
High School
Mumbai University
B.M.M
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration (MBA)
SKILLS
ABOUT SAYALI GAIKWAD
Brand, Digital Marketing & Communications at DBS Bank | Ex-HDFC Bank - Retail Liabilities Marketing & CSR | Ex-Ogilvy
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