Saya Davis

About Saya Davis

Howdy, I\'m Saya! I work on the Retail Brand Experience team at your favorite place to shop, Target. You\'ve likely seen my work ~~ and been influenced to buy because of it ~~ while on a Target Run of your own, especially in Grocery, Toys, and Sporting Goods. I sure do a lot of guest-first marketing strategizing, cross-functional collaborating, creative brief writing, comp shopping, Own Brand launching, visual merchandising, and creative reviewing if I do say so myself (and I DO say so myself)! But don\'t just take my word for it.I partner with other world-class brands such as, LEGO, Disney, Paramount, NBCU, Mattel, Hasbro, Netflix, Warner Brother’s and more, and creative agencies to make it all happen.

Experience

1. Cross-category Marketing Manager

   Macy's

   Sep 2025 — Present · New York, NY, US

   Translates brand objectives into actionable marketing plans and innovative marketing campaigns across key timeframes, categories, and event types. Analyzes data and utilize customer insights to inform development of marketing plans.Gathers product priorities in collaboration with merchants, to support marketing plan development.Works collaboratively with cross-functional teams (merchandising, content, creative, digital and customer teams, etc.) to foster a seamless customer journey.Reviews all marketing assets to guarantee alignment with campaign objectives, providing timely and constructive feedback.Conducts post-campaign analysis to measure effectiveness, extract key learnings, and optimize future planning.

Education

• Texas State University

  Bachelor of Business Administration - BBA, Marketing

  2014 — 2018

• Texas State University

  Master of Science - MS, Marketing Research & Analysis

  2019 — 2021