Saxony Goodwin

Founder & Senior Copywriter @Ocado Retail

London, GB

Clients: Ocado, Bumble, Deliveroo, Butternut Box, Interflora, Gousto, We Are Social (Germany), Don\'t Panic, Hue & Cry, Girl Effect, ManifestCreative outputs: copywriting across BTL and ATL, including campaign copy, taglines, naming, emails, social, digital product (in-app), blog posts, and bookletsStrategic outputs: brand manifestos, tone of voice guidelines, messaging matrices, content strategies Main Brands: Deliveroo, Gousto, Girl Effect, Audi, WaterAid, One.org, WWF, The Collective Yoghurt, Mount Gay, Carlsberg, Humane League, Friends of the EarthDigging DeeperGousto: Freelance Senior Copywriter | 20••••22Crafting copy for gold, silver and bronze food range campaigns, including The Wild Buns, Street Food and All Chopped as well as the company\'s largest PR campaigns to date - Cookstarter and FlavourlustDelivering copy for projects including new recipe comms, acquisition campaigns and ATL marketingCreating copy for partnerships including Spotify microsites, ongoing Spotify playlists and a ManiLife, Hellmann\'s and Marmite burger campaign -We Are Social (Germany): Freelance Copywriter on AudiWriting social media content for Audi Global-Don’t Panic: Freelance Senior Copywriter & Creative StrategistWaterAid - Strategic copywritingThe Collective Yoghurt - Pitched and won new dairy clientFriends of the Earth - Created brand platform: Take Back TomorrowHumane League - Created activism film and OOH campaignFilm: ‘The Party\'s Over’One.org - Pitched and won UN refugee campaign. Film: ‘Could You Forget Everything You Ever Learned?’One.org - Created a film to bring Brand Platform ‘Poverty is Sexist’ to life-Hue & Cry: Freelance Senior CopywriterCarlsberg - Pitched and won Italian beer brand Birrificio Angelo Poretti. Created brand platform: Beer. Made For PairingAuchentoshan - Created Brand Platform ‘Free From Convention’ and crafted copy for global key visuals