Sawan Papriwal

Director Performance Marketing @Omnicom Media India

Mumbai, IN

HSBC Bank• Led performance media delivery for HSBC India across Personal Loans and Credit Cards portfolios• Managed and guided a performance media team of 2, ensuring consistent delivery and execution excellence• Owned end-to-end biddable media strategy and planning across Google, Meta, and Bing Ads• Acted as the primary day-to-day senior client contact, driving alignment on objectives, priorities, and outcomes• Led Monthly Business Reviews (MBRs), translating performance data into strategic insights and forward recommendations• Oversaw campaign quality control and governance to ensure adherence to brand, platform, and compliance standards• Contributed to marketing award submissions, supporting strategic narratives and performance case studiesSkoda India• Led performance media strategy and execution for Skoda India across key digital touchpoints• Managed a team of 3, ensuring high-quality campaign delivery and operational efficiency• Owned biddable media strategy across Google Ads, DV360, and Meta platforms• Partnered closely with planning and cross-functional stakeholders to align media strategy with broader brand and business objectives• Established execution quality checks and governance frameworks across all live campaigns

G N Khalsa College

BMM, Bachelor in Mass Media (Advertising)

St. Joseph’s Junior College

HSC, Commerce