Savyasachi Gowda

About Savyasachi Gowda

At IBM, my role as Product Content Strategy Leader involves harnessing the art of storytelling to ensure our products resonate deeply with clients. Our team thrives on crafting innovative solutions that tackle the industry\'s toughest challenges, with a clear focus on strategic, client-centric content creation. Leveraging skills honed over my tenure, including new business development and key account management, I guide our content direction to align precisely with business goals.Previously as the Content Director for IBM Cloud, my efforts were instrumental in shaping the narrative for our SAP-Intel initiatives, aligning the content with our visionary creative standards. The execution of integrated marketing programs, informed by data-driven insights and contemporary storytelling frameworks, propelled demand generation for our portfolio. This role reinforced my expertise in creating impactful content strategies that not only adhere to brand voice but also drive business growth.

Experience

1. Product Content Strategy Leader- Ibm Storage

   IBM

   Jan 2025 — Present · Bangalore Urban, IN

   Lead the development of a comprehensive content strategy for IBM Storage products, collaborating with cross-functional teams to drive revenue growth.• Oversee copywriting, graphic design, and video creation to support product GTM, ensuring a cohesive and engaging storytelling approach.• Create and execute a content plan to boost product launches and market moments, leveraging past performance and competitive analysis.• Reimagine the way we tell product story on the web for key Storage products by past performance and competitive analysis. Apply the best practices of storytelling and possibilities of web interaction.

Education

• St. Joseph's College of Arts and Science, Bangalore

  Pre University, Sceince

  1998 — 2000

• IFIM

  Postgraduate Degree, Marketing

• Mangalore University

  Bachelor of Business Management (BBM), Marketing

  2000 — 2003

• IFIM B-School

  Master of Business Administration (MBA), Marketing

  2003 — 2005

• SDM College of Business Management

  Bachelor's Degree, Marketing

• JAGSoM - Jagdish Sheth School of Management

  Master of Business Administration - MBA, Marketing

• Indian Institute of Management Bangalore

  Digital Marketing for Business Growth, Digital Marketing

  2018 — 2018

Skills

• Saas
• Key Account Management
• Solution Selling
• Demand Programs
• Sales
• Lead Generation
• Product Marketing
• Management
• Marketing Strategy
• Cloud Computing
• New Business Development
• Channel Partners
• Account Management
• Sales Management
• Business Development
• Leadership
• Business Alliances
• Strategy