Savvy Tonkin

WORK HISTORY

EDUCATION

ABOUT SAVVY TONKIN

As a Strategic Marketing Manager, I lead innovative digital content and strategic marketing initiatives designed to strengthen brand positioning, increase awareness, and deliver measurable results. At the core of my work is content—grounded in strategy and driven by a clear understanding of audience, positioning, and business goals. As a collaborative, strategy-driven marketer who balances data with storytelling, I specialize in digital content marketing and strategic communications, translating complex technical ideas into compelling narratives that support demand generation, drive engagement, and bring expertise to life.My experience spans the full content lifecycle: from developing strategic marketing plans and website content strategies, to executing integrated campaigns across social media, email marketing, video, SEO, paid digital channels, and thought leadership creation in close collaboration with subject matter experts. Across channels, I focus on performance by developing content and campaigns aligned to clear goals, KPIs, and audience needs.I’m certified in Account-Based Marketing, a framework that has strengthened my ability to align marketing strategy with business development goals and deliver more targeted, high-impact marketing efforts.