Viral Savla

About Viral Savla

Product Marketing & Brand Management professional with over 12 years of experience working in diverse industries of Technology, Financial Services, Media and Event Management. My educational journey includes a Bachelor’s degree in Information Technology and an MBA from ESADE Business School, Barcelona. I love exploring new things and making a difference in the bigger picture including moving the needle towards targeted KPI\'s. Operating in highly competitive and aggressive industries - growth, innovation and customer centricity have been fundamental to all my marketing efforts. With the vast amount of data available in today\'s business world, my curiosity drives the analytical side of my brain as to why strategies are performing above or below expectations.Core competencies: Product Marketing, Campaign Management, Brand Strategy, Marketing Communications, Media Planning, Digital Activation, Internal and External Communication, Stakeholder Management, Conference and Event Planning, Social Media Marketing, Content Marketing, Facebook Advertising, Brand Communication, Inbound and Outbound Marketing, Event Co-ordination

Experience

1. Senior Global Marketing Manager

   Ynv Group

   Apr 2022 — Present · Lyon, FR

   As the Global Marketing Manager at YNV Group, a large multinational corporation with employees and a diverse portfolio spanning 7 brands across sectors, I orchestrated impactful co-marketing endeavours for international ventures across the Americas and EMEA. My focus on linguistic and cultural alignment ensured campaigns surpassed targeted KPIs.Crafting and executing a unified global marketing strategy, I drove market penetration, customer acquisition, and partner marketing initiatives for offerings across SaaS, Cybersecurity and Tech Support. My approach integrated comprehensive research to gauge market trends, customer needs, and competitor landscapes, informing product launches and messaging frameworks.In close collaboration with regional sales and marketing teams, I steered tailored marketing strategies, harmonising global objectives with localised insights to maximise impact. Overseeing the global and local implementation of marketing strategies, my purview encompassed Digital Marketing, Offline Marketing, Events and PR initiatives.I also played a key role in nurturing a diverse team of regional marketers, offering strategic guidance and mentoring to optimise their contributions and ensure alignment with overarching objectives.

Education

• Esade

  Master of Business Administration - MBA

  2019 — 2021

• R. D. National College

  BSC, Information Technology

• National Institue of Event Management

  PGDAME, Advertising, Media & Events

  2006 — 2007