Saveira Singh

Global Business Marketing @TikTok Product MarComms, Commerce

Role: Global Marketing Strategy, Product Marcomms Lead, Commerce at TikTok
Location: Brooklyn, NY, US
LinkedIn followers: 500 followers

About Saveira Singh

A unique blend of an account leader and comms planner/content strategist with extensive experience across advertising, digital, social and influencer/PR agencies, I’ve helped shape breakthrough strategies and campaigns for some of the world’s most recognized and renowned brands—including L’Oréal Garnier, Verizon and JM Smucker and Procter & Gamble\'s Oral B, Crest, Tampax, Always, Operating at the intersection of client leadership and strategy, I specialize in translating complex business challenges into clear, actionable direction. Grounded in account management and expanded through communications planning and content strategy, my cross-agency experience allows me to move seamlessly between client and creative partners—bringing fresh perspective, fostering trust, and aligning teams to deliver integrated, high-impact work.Currently, I’m a Vertical Marketing Strategist at TikTok, focused on go-to-market strategy for the Beauty/CPG and retail verticals. My work is centered on driving digital share of wallet and fueling cultural commerce through full-funnel approaches—from brand building to creator-led content and conversion. I collaborate closely with TikTok leadership and cross-functional teams to identify white space opportunities, shape platform thinking, and help brands show up with purpose and impact.

Experience

Global Marketing Strategy, Product Marcomms Lead, Commerce
TikTok
Oct 2024 — Present · New York, NY, US
Product solution storytelling and activation Vertical strategist focused on CPG/Beauty, Retail, Big Box, Commerce

Education

Fashion Institute of Technology
Bachelor of Science

Skills

Interactive Marketing
Strategy
Social Media Marketing
Digital Production
Digital Marketing
Digital Media
Integrated Marketing
Social Marketing
Creative Strategy
French
Creative Direction
Digital Strategy
Art Direction
Brand Development
Mobile Advertising
Megastat
Marketing
Outdoor Advertising
Strategic Planning
Brand Architecture
Interactive Advertising
Advertising
Content Strategy

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