Savannah Wisham
Creative Director at Fat Earth Media
- Role
- Creative Director at Fat Earth
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Savannah Wisham
Hello! I\'m Savannah, leading strategic creative excellence at Fat Earth Media where we…
Experience
Creative Director
Jan 2022 — Present
In my role at Fat Earth Media, I\'ve had the privilege of collaborating with forward-thinking clients such as Dollar Shave Club, Graza, and Pact. My focus has been on elevating their online presence through creative strategies tailored to addressable audiences on platforms like Instagram, Facebook, Snapchat, TikTok, Pinterest, TV (streaming and connected) and in the display realms of HTML5, GAC, and YouTube. While also overseeing retention efforts for email and sms programs and direct mail campaigns. For each of these brands, the journey has involved crafting unique narratives that not only stand out in the digital \'sea of sameness\' but also leave a lasting impression on their audience.Central to our creative approach is the \'Win, Find, Grow\' methodology. This framework guides our strategy in creating content that \'Wins\' attention in a crowded online space,\'Finds\' resonance with the right audience through targeted messaging, and \'Grows\' the brand\'s relationship with its customers over time. This method has been pivotal in transforming the online identities of Dollar Shave Club, Graza, and Pact, helping them to not just capture but sustain customer attention and loyalty.In leading Brand stewardship, through art direction and overall strategic guidance, my collaboration with strategists, designers, and copywriters has been key to ensuring that each brand\'s story is not only told but felt.This involves a deep dive into the nuances of different channels, ensuring that our creative output is not only visually striking but strategically aligned with each brand\'s goals. The aim is to create memorable experiences that transcend the conventional, establishing a unique and enduring brand identity in the digital world.I truly enjoy building our creative division and crafting our processes and offerings while overseeing a talented team of excellent designers, writers, strategists, and project managers.
Education
University of Tennessee, Knoxville
Bachelor of Fine Arts (BFA), Graphic Design
2011 — 2012
Columbia College Chicago
Bachelor of Fine Arts (BFA), Graphic Design
2012 — 2015
Skills
- Administrative Assistants
- Adobe Illustrator
- Adobe Creative Suite
- Customer Service
- Photoshop
- Adobe Photoshop
- Graphic Arts
- Printmaking
- Inventory Management
- Public Speaking
- Embroidery
- Access
- Research
- Typography
- Sewing
- Hand-Drawn Typography
- Customer Satisfaction
- Hand-Lettering
- Illustrator
- Data Entry
- Office Administration
- Time Management
- Screen Printing
- Social Media
- Teamwork
- Squarespace
- Letterpress
- Brand Development
- Graphic Design
- Branding & Identity
- Office Management
- Information Graphics
- Indesign
- Cross Stitch
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