Savannah Walker-Kay
Social Media Specialist at Cirrus
- Role
- Social Media Specialist at Cirrus
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Savannah Walker-Kay
I lead organic social media for Cirrus, the most recognized brand in Personal Aviation™…
Experience
Social Media Specialist
Aug 2024 — Present · Knoxville, TN, US
Lead the development and execution of Cirrus\' global social media strategy, aligning campaigns with marketing, sales, and brand objectives- Collaborate cross-functionally with PR, sales, product, and events teams to create on-brand content that builds community and drives engagement- Manage day-to-day storytelling across all Cirrus channels, from ideation and publishing to follower engagement and influencer partnerships- Monitor analytics, industry trends, and competitor activity to optimize performance and continuously refine strategy- Develop and report quarterly social metrics and insights to leadership, identifying new opportunities for growth and innovation- Oversee social guidelines and content support for the Cirrus Authorized Network and international teams- Spearhead initiatives like the Cirrus Ambassador Program and influencer collaborations to expand brand awareness and lead generation- Partner with the Public Relations Manager on crisis communications and long-term brand storytelling strategies.
Education
The University of Tennessee at Chattanooga
Journalism and Electronic Media
Pellissippi State Community College
Associates Degree
University of Tennessee, Knoxville
Bachelor of Science - BS, Journalism and Electronic Media
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