Savannah Benz
- Role
- Management Consulting Senior Associate at PwC
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Savannah Benz
Management Consultant at PwC with a focus on Customer Experience Strategy, Marketing, and…
Experience
Management Consulting Senior Associate
Jun 2022 — Present
Customer Transformation Practice- Strategic and operational advisor to Fortune 100 Technology, Entertainment, and Media (TMT) clients, specializing in Customer Experience Strategy, Marketing, and Sales Experience- Customer journey mapping & persona creation - Experiential loyalty strategy and CX programs - Org model evaluation, strategy, and redesign - Process evaluation, strategy, and redesign - Client & stakeholder interviews - Change management strategy & planning - CDP system analysis, strategy, transformation, and implementation - Q2C system transformation - Account migration & technical requirements gathering - CRM system transformation and implementation - Adobe Alliance at PwC (joint GTM planning and strategy, management of website, creation of marketing materials) Client Engagements- Martech assessment, RFP, and vendor selection for a major domestic & international airline - Marketing strategy incl. technology capability assessment, data strategy review, roadmap, and value case for a U.S. hotel chain - Digital, technology, and marketing strategy incl. current state assessment, use case development and prioritization, value case, and roadmap for a leading CPG brand - Marketing and creative process flows to enable ideal state content creation and orchestration for a Global fast casual restaurant chain - Marketing technology strategy incl. customer persona & journey development, technology capability assessment, technical architecture/data flows for a U.S. Financial Services firm - North star visioning, use case prioritization & activation plan, x-channel journey development, value realization plan, resource model, and FY strategic roadmap for a leading Consulting firm\'s marketing organization Certifications- Adobe Experience Manager Sales Accreditation - Adobe Real-Time CDP (AEP) Sales Accreditation - Adobe Marketo Marketing Automation Fundamentals Badge - Adobe Real-Time CDP (AEP) Business Practitioner - In Progress
Skills
- Microsoft Office
- Leadership
- Google Analytics
- Time Management
- French: Intermediate
- Research
- Team Leadership
- Tubular
- Event Planning
- R&D Operations
- Qualtrics
- Project Management
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