Savannah T.

WORK HISTORY

EDUCATION

ABOUT SAVANNAH T.

Results-Driven Digital Marketing & Sales Professional | Google ApprenticeA passionate and results-focused Digital Marketing professional with 1+ year of experience at Google on the Large Customer Sales Travel Team, specializing in leveraging data-driven strategies and YouTube/Influencer partnerships to drive tangible business growth and audience expansion.I bridge the gap between creative execution and measurable results. I excel at translating complex market and competitor data into actionable strategies that move the needle for high-value clients.Key Impact & Achievements at Google- Revenue Growth: Spearheaded a creator-led YouTube strategy that directly contributed to a £8M+ increase in revenue by successfully targeting the Gen Z audience using competitor data- Operational Efficiency: Improved team productivity by creating seller resource repositories and training an internal Google AI model with over documents, resulting in approximately 5 hours saved bi-weekly for the Travel EMEA sales team- Client Strategy: Enriched over 10 high-value client pitches by performing detailed Share of Wallet analyses on client and competitor Search, Display, and YouTube ad spend, and delivering actionable recommendations via AI Max & Creative audits- Recognition: Honored with 12 Google Peer Bonuses, a Spot Bonus, and the Rising Star VP & Exec Sponsors award for consistent high performance and impact.Core Competencies & Leadership:I am proficient in applying digital tools and analytical rigor to solve complex business challenges, alongside a commitment to organizational leadership and teamwork- Digital Channels: Google Ads, YouTube Demand Gen, YouTube Shorts (Influencer Trend Analysis), AI Max & Creative Audits- Strategic Skills: Campaign Optimisation, Data Analysis & Synthesis, Communication & Pitching, Cross-Functional Collaboration, Stakeholder Management- Leadership: Active leader within the Black Googlers Network (Employee Resource Group), demonstrating strong interpersonal and organizational skills.I am eager to transition my proven track record from the agency-side to a client-side role, such as an Account Executive or Digital Sales Specialist, where I can help a brand like yours achieve its most ambitious growth goals. Let\'s connect to discuss how my data-driven expertise can benefit your team.