Savannah Hughes
Lifecycle Marketing Manager @Change.org
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WORK HISTORY
Lifecycle Marketing Manager @Change.org
Portland, OR, US
Designed, prioritized, and executed a tech-first approach to globally distributed campaign marketing, with a focus on large-scale email marketing with a list of over and expansion into new digital marketing channels- Ensured global team alignment with company goals, set and tracked targets, and maintained high-quality, scalable user experiences- Led cross-functional communication, fostering openness, and removing obstacles in the engagement funnel with AI experimentation + collaboration with product teams- Managed 2 Senior Email Specialists and reported to the Director of Global Marketing, collaborating with Product members to deliver a user-centric model combining automation, personalization, and human-led editorial excellence- Owned the strategy, planning, and execution of marketing activities in North America, optimizing tactics and resources for goal achievement- Managed the daily send schedule, ensuring timely content delivery and collaborated with global teams for scalable marketing solutions- Monitored email performance and engagement experiments, translating insights into actionable strategies and providing marketing expertise to campaign and product teams- Demonstrated a strong ability to work with complex data, influencing stakeholders through data-driven collaboration, and fostering a culture of planning- Excelled in attention to detail, organization, and process improvement, with an indepth understanding of the US campaigning landscape- Comfortable with ambiguity and conflicting priorities, capable of establishing strategic direction and executing effectively in a global, matrixed organization- Demonstrated expertise in multi-country marketing programs and experience with large audience digital products.
EDUCATION
Emerson College
Bachelor of Science (BS)
Suzhou Singapore International School
International Baccalaureate Diploma
The American University of Paris
Bachelor of Arts (B.A.)
ABOUT SAVANNAH HUGHES
I am an online strategist and communications professional with experience in driving digital audiences to action. I specialize in brand development, digital program management, and creative strategy for social impact on behalf of progressive causes, campaigns, and candidates. I\'ve been honored to have been recognized for my work by industry leaders. Let\'s change the world together- Find out more at:
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