Savannah Holsey

About Savannah Holsey

I’ve worked with iconic global brands and retailers as they navigate pivotal moments of transformation and innovation. My work spans shaping marketing initiatives and customer journeys, translating consumer insights into actionable strategies, and crafting narratives that guide executive decision-making.I’m a critical thinker with a track record of exceptional delivery, bringing a proactive and collaborative approach to every challenge. I’m most passionate about shaping consumer-centered initiatives that preserve brand authenticity while driving meaningful business impact. I aim to continue helping leading brands elevate their identity, create memorable consumer experiences, and shape what comes next.

Experience

1. Consumer Strategy Consultant

   Deloitte

   Jun 2024 — Present · New York, NY, US

   Managed the design and launch of personalized omnichannel customer journeys for a global retailer, shaping brand-consistent touchpoints across email, SMS, and push. Worked cross-functionally across 15 teams to refine concept, copy, and digital experience. Journeys drove $246M in incremental sales within four weeks of launch.• Led concept development and digital storytelling for marketing campaigns supporting eight GenAI products reaching 35K+ users across 70 countries. Created videos and written digital content, and guided international teams in adapting content for local markets.• Synthesized consumer testing insights into executive-level narratives for a large-scale product transformation across multiple iconic global brands, shaping brand positioning, go-to-market strategy, consumer communications, and capital decisions worth over $400M.

Education

• Cornell University

  Applied Economics and Management; Concentration in Finance and Minor in Communication

  2018 — 2022

• ST. FRANCIS PREPARATORY SCHOOL

  High School Diploma

  2014 — 2018