Savannah Guyer
- Role
- Media Director at Purple
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Media Director
Feb 2022 — Present
Develop strategy, plan, and implement Purple\'s media marketing strategy across various platforms both offline and online that touch differing audiences and demographics and fulfill our corporate growth goals. Manage and lead media agency relationship to ensure effective and efficient delivery of budget and plans. Develop and execute brand media campaigns, ensuring all components are consistent with branding, positioning, voice and messaging, and desired outcomes all while balancing performance campaigns. Implement strategy considering the full user journey and touch points, providing a great user experience across multiple platforms. Track and report on campaign results with actionable steps to keep media efforts on plan. Brainstorm new, creative approaches to channel level solution to support creative team, PR, business partnerships, commerce platform, retail/wholesale, and events.
Education
Wittenberg University
Bachelor of Arts Communication, Journalism
2009 — 2013
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