Savanna McCarthy

WORK HISTORY

EDUCATION

ABOUT SAVANNA MCCARTHY

Great! You made it to my corner of LinkedIn - let\'s chat!Hi I\'m Savanna!(full stop no -h) I\'m a brand + integrated marketing professional with a background in journalism, who brings a structured, insight-driven approach to brand strategy, content development, and community engagement. I have 5+ years of experience supporting + executing integrated marketing initiatives that strengthen brand positioning, ensure consistency across channels, and drive meaningful consumer connections.With a proven ability to collaborate cross-functionally with internal & IAT teams - I\'m secretly everyone’s favorite campaign wrangler. A warm, reassuring hug in the midst of presumed chaos if you will. Skilled in end-to-end project management, campaign planning, stakeholder alignment, and execution in fast-paced, deadline-driven environment; I\'m the one you call for clarity (+ a keke) if something doesn\'t make sense across the 40 emails, 33 slacks and 5 calls you received in the last 3 hours.I have a strong foundation in culturally relevant marketing, influencer / creator partnerships, and community-led engagement strategies, with experience supporting brands across lifestyle, CPG, spirits + multicultural categories. I bring a detail-oriented, organized and solutions-focused approach, with a clear understanding of brand governance, operational rigor and long-term brand equity.Interests / Specialties- Advertising + Brand Management for Lifestyle, CPG, Spirits & Multicultural Brands- Brand Development & Success- Influencer + Community Outreach, Management + Engagement- Content Creation, Optimization + Media Strategies- Creative & Solution based problem solvingSoft Skills- Team Work + High Emotional IQ - Ideation across creative + business needs- Flexibility/Adaptability- Healthy Appreciation for humor, black culture & GIFs