Savanna Floyd
Senior Research Consultant (Sme) @Strop Insights
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WORK HISTORY
Senior Research Consultant (Sme) @Strop Insights
As a Senior Research Consultant at Strop Insights, I specialize in delivering actionable insights that drive growth and strategy for our clients. My work involves designing and programming surveys, analyzing complex data sets, and crafting detailed reports that empower decision-making. In this client-facing role, I collaborate with global brands across a wide range of industries, ensuring each project is tailored to meet their unique needs. Strop is a full-service boutique consulting firm with a presence in Dallas, San Francisco Bay Area, Monterrey (Mexico), Delhi, and Manila. We pride ourselves on being methodology-agnostic, leveraging both quantitative and qualitative approaches to deliver comprehensive market research and customer insights. Our expertise spans a variety of areas, including market research, brand equity, customer segmentation, pricing analysis, and concept testing. Whether it’s helping a tech company refine its go-to-market strategy or guiding a brand through international expansion, I’m passionate about partnering with clients to uncover the insights that matter most. At Strop, we don’t just deliver data – we deliver results.
EDUCATION
Michigan State University
Master of Science - MS, Marketing Research
Michigan State University
Bachelor's degree, Marketing
ABOUT SAVANNA FLOYD
I help brands understand consumers, identify growth opportunities, and bring new ideas to…
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