Savanna Antonia Kelly-Drakes
Paid Social Media Manager - Next & Pernod Ricard Global @dentsu
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WORK HISTORY
Paid Social Media Manager - Next & Pernod Ricard Global @dentsu
Overseeing day-to-day paid social activity across TikTok, Pinterest, Snapchat, and META for Lipsy London, NEXT, Bath & Body Works, and Pernod Ricard Global (Malibu, Havana Club), managing a combined audience of 3.2M+. I lead full-funnel strategies focused on driving ROAS, reach, engagement, and revenue growth, while planning content across SS23–26 and AW23–26 fashion seasons & Key marketing periods to strengthen brand presence and profitable growth.Key Responsibilities & Achievements-Manage and optimise paid social campaigns with quarterly budgets of £1M+, consistently exceeding performance KPIs (ROAS, New Customer aquisition, Reach)-Use data and platform insights to inform creative strategy, testing frameworks, and new content output-Develop and execute campaigns for product launches, seasonal moments, and sales periods, ensuring alignment with organic and community teams-Deliver weekly performance reports and strategic recommendations to stakeholders, influencing £2M+ revenue per week-Create strategic briefs for influencers, partners, and creators to support new collaborations-Lead a team of four, ensuring efficient delivery, development, and high-quality creative output-Build strategic roadmaps and content schedules with channel leads across paid and organic channels, using competitor insights to boost engagement-Serve as the primary campaign lead with a passion for cross-platform storytelling and high-impact brand narratives-Represent the social team in meetings and lead content planning days, briefing creative and design teams to deliver effective assets.
EDUCATION
Kingston University
Bachelor of Arts - BA, Journalism
SKILLS
ABOUT SAVANNA ANTONIA KELLY-DRAKES
Currently overseeing the TikTok, Pinterest, Snapchat, Facebook & Instagram (META) for NEXT UK & Lipsy London. Responsibilities include content planning for new SS & AW fashion seasons. Activating, managing and optimising social campaigns with quarterly budgets of £1M+ to drive revenue and increase the brands\' online presence and KPI\'s. Whilst managing a team to deliver the strongest results and regularly reporting on, and optimising the performance of social campaigns and presenting new ideas for stakeholders to appeal to our target audiences, and observing competitor behaviours as well as social trends. Working as a Freelance Social Media Manager has also exposed me to organic social, where I plan, create, and post daily content for independent beauty and Fashion businesses, to help generate sales and grow their accounts. I also manage their communities, establish Influencer partnerships, and research content trends to make dynamic and enticing content. Several years of experience in fashion and lifestyle blogging have accelerated my skills in content creation; capturing, scheduling, posting, and editing videos and high-quality images across social platforms. Working with PR to market products and attend events has enhanced my communication and networking skills as well as open up new opportunities for collaborations and partnerships.Please request my CV or view my LinkedIn profile for an in-depth summary of my experience, achievements, and capabilities.
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