Saurav Joshi
Playing Brand Cupid for Consumers ...
- Role
- Assistant Brand Manager at Nilkamal Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Saurav Joshi
As an Assistant Brand Manager at Nilkamal Limited, my focus has been on developing impactful brand strategies and executing innovative campaigns. I have led the creation of high-profile brand films featuring renowned personalities and successfully launched India’s first dual recliner mattress,\"The Ultra Lounge,\" with a focus on lifestyle innovation. By leveraging consumer research and market insights, I have played a key role in aligning product positioning with evolving consumer expectations and delivering cohesive marketing strategies across multiple channels.
Experience
Assistant Brand Manager
Jan 2024 — Present · Mumbai, IN
Led 4 high-impact brand films with Ranbir Kapoor and Bobby Deol, driving brand lift and consideration across priority markets- Launched India\'s first dual recliner mattress \"The Ultra Lounge\" with integrated massage, positioning as lifestyle innovation through end-to-end product positioning and launch planning- Shaped cohesive brand strategy and refined messaging to align with evolving consumer expectations and market positioning- Contributed to integrated campaign development spanning product positioning, launch planning, and 360° marketing execution across ATL, BTL, and digital touchpoints- Conducted consumer research and monitored market trends to refine brand and content strategies, feeding insights back into campaign planning- Executed 360° campaigns across digital and offline; 49% lift in customer acquisition, 30% organic traffic growth- Led in-house social media planning and agency, doubling follower base by 100% in first year through insight-led content and influencer collaborations- Managed 70+ influencer partnerships generating 60M+ views at CPV ₹0.12, supported by performance-driven creative asset development- Drove 60% footfall growth through digital-first retail launches with ₹100-150 CPL efficiency- Managed marketplace marketing across Amazon, Flipkart, and similar platforms to improve visibility, conversions, and product discoverability- Oversaw product shoots ensuring brand-aligned visual output across all online and offline channels- Worked closely with retention teams to design customer journeys that enhanced engagement, repeat interactions, and long-term loyalty- Developed performance-driven creative assets and supported campaign optimization through insight-based improvements and A/B testing- Coordinated with internal stakeholders (sales, supply chain, product) and managed timelines to ensure smooth execution of marketing initiatives from brief to launch.
Education
INDIAN MARITIME UNIVERSITY
Bachelor of Technology - BTech, Naval Architecture and Marine Engineering
2015 — 2019
MICA | The School of Ideas
Crafting Creative Communication (CCC), Advertising
2021 — 2022
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