Saurav Dey

About Saurav Dey

As a Brand Development Specialist at Amazon,I focus on onboarding and managing 60+ brands annually in the apparel and fashion category. My responsibilities include optimizing advertising campaigns, launching new products, maintaining competitive pricing, and driving Gross Merchandise Sales (GMS) growth. I manage a portfolio valued at over INR 90 million, with more than SKUs, while identifying selection gaps and enhancing market offerings. With an MBA in Marketing from West Bengal University of Technology, I bring academic insights to my expertise in brand management and business development. My work is driven by a commitment to fostering strategic collaborations, enhancing market visibility, and contributing to revenue growth for the brands I manage.

Experience

1. Brand Development Specialists Private Brands

   Amazon

   Sep 2023 — Present

   Focused on the onboarding of 60+ new Brands acquisition in a year through multiple channels like scouting leads from different online portals and business directories, gathering contact from Trade fair and visit seller base• Managing those 60 + brands performances to drive better GMS growth through optimizing the advertisement’s campaigns, launching new products from the brands, providing the best discounts or offers to the buyers from the designated managed brands, as well as maintaining better competitive pricing into the platform.• Handled the portfolio of overall INR 90 million+ across the apparel & fashion category with SKUs in a year.• Identifying the selection gaps, implementing the brand’s offline catalogue to ensure all relevant selection is present on Amazon.• Executing the best input from brand that is updated for customer interface on Amazon detail pages through high-quality listings with optimized content, Brand store, perfect images, product descriptions etc.• Implemented data-driven pricing strategies to enhance customer value, increase revenue and achieve profitability goals.• Focused on inventory management and stock replication and increased the speed of regional utilization of sales by replicating inventory to other clusters in FBA.• Monitored key performance metrics, such as Buy Box share increased from 80% to 95%, worked on customer feedback and implemented strategies that reduced the customer return rate at the brand level. • To identify potential market opportunity on the basis of sales trends.

Education

• West Bengal University of Technology, Kolkata

  Master of Business Administration - MBA, Marketing

• The University of Burdwan

  Bachelor of Business Administration - BBA, Business Administration and Management, General

• Dr. B.C. Roy Engineering College

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  2014 — 2016