Saurav Agarwal
Channeling publisher growth with Ad Operations
- Role
- Ad Operations Specialist at Undrads
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Saurav Agarwal
Passionate about the evolving world of ad tech and programmatic advertising, I work in Ad…
Experience
Ad Operations Specialist
Sep 2024 — Present · Dubai, AE
Campaign Setup: Creating and organizing advertising materials, and launching the campaign on the selected platforms- Ad Trafficking: Ensuring ad creatives (banners, videos, etc.) are delivered correctly and on time. This includes setting up ad tags, testing creatives, and troubleshooting any technical issues that occurs- Monitization and Optimization: Monitoring the performance of campaigns with analyzing metrics such as impressions, requests, eCPMs, and many more. Based on this data, adjustments are made such as targeting parameters, floor prices, or demand optimization- Technical Troubleshooting: Any technical issue that arises during the campaign lifecycle, such as ad not serving, low eCPMs, and discrepancy in reporting- Reporting and Analysis: Regularly generate reports on campaign performance, providing insights for future optimization strategies. This involve using tools like Google Analytics, Google Ad Manger, bidder side platforms- Quality Assurance: Ensuring all ad placements fits with industry guidelines, as well as with the company’s policies. Also, verifying that ads are displayed correctly across different devices and they are targeted to the intended audience.
Education
Himgiri ZEE University
Bachelor's degree
2017 — 2020
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