Saurabh Tirpude

About Saurabh Tirpude

With over 18 years experience in campaign management and analytics, I currently serve as Head - Campaigns and Innovation at IDFC FIRST Bank. My work focuses on designing and executing omnichannel, hyper-personalized campaigns that generate leads and maximize conversions while aligning with the organization\'s mission of customer-centric innovation. I leverage insights from data science and analytics to create impactful strategies that connect with diverse customer segments, empower teams, and optimize marketing outcomes. Passionate about driving innovation, I aim to enhance customer journeys through advanced campaign techniques and next-gen technologies. At IDFC FIRST Bank, I lead initiatives across campaign orchestration, analytics-driven strategies, and conversational AI implementation. Key contributions include innovating product propositions, optimizing conversion rates through A/B testing, and spearheading the voice bot project, enhancing customer engagement and operational efficiency. By leveraging analytics and cutting-edge tools, I enable teams to deliver measurable results, ensuring our campaigns resonate with targeted audiences while driving business growth.

Experience

1. Head - Campaigns and Innovation

   IDFC FIRST Bank

   Feb 2023 — Present · Mumbai, IN

   Deliver on Annual budgets across businesses and product lines #Campaign Management - Orchestrate Omnichannel hyper personalized campaigns to generate leads and maximize DIY conversions - Leverage analytics insights to synthesize product level campaign execution strategy - Innovate on product propositions, verbiage, channels, affluence, propensity to target sharper - Plan and implement A/B and multi-variate testing on sharp audience segments to maximize conversion and reduce CAC - Analyze campaign performance metrics and KPIs to optimize conversion rates, user experience, and customer journey# Conversational AI – Voice Bot - Spearheaded the conversational AI project ‘Jarvis’ - Leverage Conversational AI to deliver on acquisition and service use cases - Envisaged and developed 20+ product voice bots to generate leads across assets, liability and card products - Leverage propensity, affluence, demographics, language and look alike conversion variables for call prioritization and personalized customer experience to generate quality leads# Call Centre Dialler Strategy - Leveraged pareto principle to device product level call prioritization strategy basis the channel from where the leads is received for maximized conversions across assets, liability and card products - Campaign leads – Hot & Warm leads - Journey Drop offs – dropped during journey - Cold calling# Bureau Consumer and Commercial Triggers - Envisaged and set up the bureau enquiry trigger process in the bank - Responsible for strategizing the base upload logic on bureau month on month - Maximized on enquiry triggers by ensuring real time lead flow to the call centre

Education

• Centre Point School, Nagpur

  Class1 - Class 10th, Science, Maths, English, History,Hindi etc

  1988 — 1998

• Kavikulguru Institute of Technology and Science, Nagpur University

  Bachelor of Engineering, Electronics

  2000 — 2004

• Indian School of Business

  Certificate Program in Business Analytics

  2017 — 2018

• Symbiosis Institute Of Business Management

  MBA, Marketing

  2005 — 2007

Skills

• Customer Insight
• Analytics
• Business Strategy
• Campaign Management
• Data Warehousing
• Unica Affinium Campaign
• Strategic Alliances
• Online Campaign Management
• Btl Activations
• Customer Marketing
• Customer Engagement
• Team Management
• Direct Marketing
• Management
• Market Research
• Branch Banking
• Marketing Analytics
• Digital Direct Marketing
• Lead Generation
• Vendor Management
• Mobile Marketing
• Marketing Intelligence
• Business Analysis
• Integrated Marketing Communications Planning
• Marketing
• People Development
• Sql
• Market Intelligence
• Multi-Channel Campaign Management
• Campaign Strategies
• Visual Merchandising
• Campaign Performance Analysis
• Marketing Budget Management
• Digital Marketing
• Data Management
• Brand Management
• Marketing Strategy
• Strategy
• Strategic Sales Initiatives
• Sales Channel Development