Saurabh Sinha

About Saurabh Sinha

I am a Marketing & Growth Leader with 20 years of experience across Automotive, Consumer Durables, Retail and Services, with end-to-end ownership spanning product definition, brand building, GTM strategy, P&L management and growth platforms.I bring a rare combination of engineering-led product thinking and commercial marketing leadership. I didn’t just market products — I helped define product features, pricing logic, launch economics and portfolio strategy, and then scaled them across General Trade (GT), Modern Trade (MT) and Digital. What differentiates me• Full P&L accountability, managing marketing budgets in excess of ₹100s of crores, balancing growth with CAC, LTV and margin discipline• Leadership across multi-brand, multi-business mandates within large, complex organizations• Zero-to-one platform builds, taken from concept to national scale• Operated as a business leader, working closely with Finance, Product, Supply Chain and Operations What I’ve built & scaled Automotive• Product strategy, launches and brand management for range of SUVs including Thar, XUV700, XUV300, Bolero Neo, Alturas, Marazzo and Masterbrand SUV campaign “Explore the Impossible” Consumer Durable Products – Heritage to Future Growth• Reviving and repositioning BPL and Kelvinator into most-loved, pan-India consumer brands• Defining their next growth journeys across portfolio, pricing, channels and cohorts• Building Reconnect as a margin-accretive private label scaled across GT, MT and Online Retail – Formats & Omnichannel• Driving franchise-led growth at JioMart Digital, strengthening neighborhood relevance in GT• Strategizing multi-format retail networks (MT + GT) with a strong omnichannel integration across stores, digital platforms and services Services & Platforms• Scaling Reliance Digital resQ into a national electronics services platform with app-led, on-demand journeys across installation, repair, AMC and care plans AI as an operating advantageI am an AI-native operator, using ChatGPT, Gemini, Perplexity, Midjourney, HeyGen and ElevenLabs to redesign marketing as an operating system, not a support function:• 50–80% reduction in content and campaign production costs• GTM and test–learn cycles compressed from weeks to days• Hyper-local marketing at scale with potential consumer cohorts for Product & Retail preference• Improved media ROI through rapid experimentationI am known for building teams and systems, taking on ambiguous, high-impact mandates and delivering measurable & successful commercial outcomes.

Experience

1. Lead Marketing Product Brands (Bpl, Kelvinator, Reconnect)

   Reliance Retail

   Jun 2025 — Present · Mumbai, IN

   Leading marketing for BPL and Kelvinator, and Reconnect as a private label, with a mandate to leverage heritage brands, build strong consumer connect and drive profitable growth across digital, retail and omnichannel touchpoints. The role spans brand strategy, go-to-market execution, audience engagement, and P&L accountability at a national scale.• Brand revival & growth strategy: Repositioning Kelvinator into contemporary, trusted and loved consumer brand pan-India, while defining the next phase of portfolio and category-led growth• Audience engagement & storytelling: Driving strong consumer connection across digital channels• Retail visibility & launch excellence: Creating distinctive shopfloor presence across MT and GT through differentiated displays, QR-led journeys, on-ground activations, and blockbuster product launches that influence purchase decisions• Commercial & platform ownership: Owning launch economics and marketing investments in multi-crores, supported by AI-led insights & brand creations to improve hit rates and reduce waste

Education

• Institute of Management Technology, Ghaziabad

  MBA, Marketing/Operations

  2008 — 2010

• S.G.S.I.T.S. Indore

  B.E., Mechanical

  2002 — 2006

Skills

• Crm
• Sourcing
• Vendor Management
• Marketing Strategy
• Leadership
• Training
• Product Management
• Creative Problem Solving
• Strategy
• Mis
• Employee Engagement
• Problem Solving
• Business Planning
• Team Management
• Business Development
• Project Management
• Automotive
• Marketing
• Strategic Planning
• Management
• Self-Directed
• Product Development
• Analysis
• Business Analytics
• Sales Operations
• Competitive Analysis
• Start-Ups
• Sales Management
• Team Leadership
• Analytics
• Business Strategy