Saurabh Singh

About Saurabh Singh

Hey folks! 🤝 Thanks for taking a glance on my profile. Small back story. Back in 2021, When I am in my 2nd year of under graduation, I won’t be able to develop any interest in Microeconomics and Statistics That\'s when I realised, this is not something I want to do for rest of my life. An indication that I can’t deal with those L~shaped graphs anymore and should start looking for something else. Then Marketing and WebEngage came into my life. Fast forward to today, in my current role at WebEngage, I\'m responsible for- Strategizing on top, middle, and bottom-funnel content to enable sales teams and increase SQLs (Sales Qualified Leads), Conversion Rates, and MRR for India, MENA, Nigeria, South Africa and Indonesia- Running and optimizing Account-Based Marketing (ABM) campaigns across ad platforms (Linkedin, Google, & Facebook) for the aforementioned geos- Maintaining a healthy pipeline of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) QoQ- Establishing a neat handshake of leads and opportunities between Sales & Marketing- Managing operations \'The WebEngage Retention Weekly\' i.e. WebEngage\'s weekly newsletter- Following the campaign architecture and improving conversions through a seamless prospect journey across offline (events) and digital channels. Moving on from my responsibilities, my skills include- Campaign Mangement - across platforms - Lead Generation (Online + Offline)- Account-Based Marketing (ABM)- Team Management “Willingness to learn and ability to perform” are the key pre-requisites to succeed in life.

Experience

1. Associate - Demand Generation

   WebEngage

   Apr 2023 — Present · Gurugram, IN

   WebEngage is a full-stack marketing automation platform helping B2C brands make more money from existing customers.\\\\n\\\\nAs a Trainee - Demand Generation, I\'m responsible for:\\\\n\\\\n-Strategizing on top, middle, and bottom-funnel content to enable sales teams and increase SQLs (Sales Qualified Leads), Conversion Rates, and MRR for India and MENA.\\\\n\\\\n- Running and optimizing Account-Based Marketing (ABM) campaigns across ad platforms (Linkedin, Google, and Facebook) and geographies (India, MENA, Indonesia, Nigeria and South Africa).\\\\n\\\\n- Maintaining a healthy pipeline of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) and optimizing their downstream funnel.\\\\n\\\\n- Establishing a neat handshake of leads between Sales and Marketing.\\\\n\\\\n- Managing operations \'The WebEngage Retention Weekly\' i.e. WebEngage\'s weekly newsletter.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Sri Guru Gobind Singh College Of Commerce

  Bachelor of Arts - Honours, Economics