Saurabh Patel

Experience

1. Retail Marketing and Events - Jeep and Citroen India

   Stellantis

   Jun 2025 — Present

   Dealer Marketingo Support the development of integrated and impactful dealer marketing plans to achieveshort and long term performance objectiveso Support the activation of dealer marketing plans with coaching on available tools andresourceso Leverage CRM and other tools to help dealers to effectively engage with customers2. Roll out BTL Activities as per plano Plan, develop and execute BTL acquisition strategyo Communicate this strategy to agency partners and identify each agency\'s role indelivering against ito Ensure all BTL Communications are in line with established brand guidelines3. Develop marketing material and brochureso Create content as per the brand guidelineso Improve content from time to time to make it more informative, clear which will supportdealers in pitching sales to potential customerso Coordinate & work closely with regional sales team to ensure test drives & conversions4. Dealer Meets & Eventso Develop brand building activities in a cost effective mannero Plan and design the event as per the established requirements5. Digital:o Understanding of website management o Must have handled Social Media campaign o Experience in Search and performance campaigns o Lead management & Conversation metrics

Education

• Atharva College of Engineering

  Bachelor of Engineering (B.E.), Electronics Engineering

  2010 — 2014

• Symbiosis Institute Of Media And Communication, Pune

  Master of Business Administration (M.B.A.), Media Management

  2014 — 2016

Skills

• Social Networking
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Powerpoint
• Online Advertising
• Sports
• Social Media
• Advertising
• Business Strategy
• Adobe Photoshop
• Teamwork
• Team Management
• Photoshop
• Brand Management
• Marketing Strategy
• Event Planning
• Event Management
• Marketing
• Microsoft Office
• Dance
• Strategic Planning
• Management
• Public Speaking
• Marketing Management
• Market Research
• Business Development
• Leadership
• Microsoft Word
• Marketing Communications