Saurabh Tiwari

About Saurabh Tiwari

As AVP Marketing at M1xchange Group, I lead the brand and growth charter across M1xchange (TReDS), Mynd Fintech (Supply Chain Finance), M1NXT (Cross-border Factoring), and our white-label SCF platforms outside India.I operate at the intersection of fintech innovation, brand building, and revenue-focused marketing, shaping how businesses experience supply chain finance today and in the future.With a career that spans global advertising, large-scale digital transformation, and fintech-led disruption, I’ve built a reputation for turning complex problems into scalable, high-impact solutions.Who am I?A result-driven marketing leader who blends creativity with analytical thinking. I thrive on building brands from scratch, unlocking new business opportunities, and leading teams to outperform expectations. My mindset is simple: experiment, optimise, scale.How I Add ValueTransforming marketing into a growth engine, not a support functionScaling digital ecosystems that drive brand trust, user acquisition, and revenueLeading cross-functional teams and agencies with clarity, speed, and ownershipBuilding agile GTM frameworks for fintech products across India & international marketsStrengthening leadership alignment across Product, Sales, Growth & CXIndustries & Brands I’ve Worked WithHome Appliances, Lighting, Fans, Watches (Casio, Orient Electric), ISP (Airtel, Ooredoo), Online Deals (Payback), and BFSI (HDFC, HDB, IndusInd) — before stepping into the fintech space.Key AchievementsDelivered multiple brand transformations across sectors, including a national “Brand Revitalisation Award 2014”.Launched India’s first simulcast tech in the construction segment; cut operating cost by 56%.Led the PaisoKiNilami campaign — 7-city simulcast, equipment sold in a day, ₹400+ crore value.Drove disruption in the equipment finance market with India’s first multi-lender platform for quick loan decisioning.Built omnichannel marketing engines that consistently increased traffic, conversions, and brand equity.SpecialtiesDigital Strategy, Fintech GTM, Performance Marketing, SCF Marketing, Product Branding, SEM/SEO, Analytics, CRM, Email/SMS Automation, UI/UX, Media Planning, B2B Growth & Demand Gen.

Experience

1. Assistant Vice President Marketing

   M1xchange

   Oct 2023 — Present · Gurugram, IN

   Building Global Supply Chain Finance Product Suite @ M1 Group. Managing and growing M1Xchange, India’s leading TReDS platform, Mynd fintech, M1NXT, Cross border factoring platform.

Education

• JAYPEE BUSINESS SCHOOL

  Master of Business Administration (M.B.A.), Marketing and International business

  2011 — 2013

• Carman School Dehradun

  84%, I.s.c

  2005 — 2007

Skills

• Product Marketing
• Social Media Marketing
• Online Marketing Analysis
• Product Management
• Channel Sales
• Crm
• Marketing Strategy
• Pre-Sales
• Social Media
• Business Planning
• Mar
• Marketing
• Microsoft Office
• Sales
• Online Advertising
• Online Marketing
• Business Analysis
• Marketing Communications
• Digital Media
• Promotions
• Communicat
• Digital Marketing