Saurabh Khanna

About Saurabh Khanna

I’m a senior marketing leader with 15+ years of experience driving brand growth, demand generation, and business expansion across Serviced Office Spaces, Technology, and Media.Currently, I lead marketing at Vatika Business Centre, where I work at the intersection of brand building, performance marketing, digital growth, and occupancy-driven strategy for premium managed office spaces.Over the years, I have- Built and scaled brand presence across multiple cities- Led GTM strategies for commercial real estate and tech brands- Managed high-impact Digital campaigns- Driven lead generation, demand funnels & occupancy growth- Built and mentored multi-functional marketing teamsMy core strengths lie in- Brand Strategy & Positioning- Growth & Performance Marketing- GTM & Demand Generation- Team & Agency LeadershipI believe strong brands are built at the intersection of strategy, storytelling, performance, and customer experience.If you’re building a brand, scaling it, or evolving your growth strategy — happy to connect and exchange ideas.

Experience

1. Gm - Marketing

   Vatika Business Centre

   Sep 2024 — Present · Gurugram, IN

   Currently operating at 70% Lead Quality for META and 80% Lead Quality for Google- Leading Brand, Performance & AI-led Growth Strategy for premium managed offices across multiple cities- Driving full-funnel demand systems using:o Brand storytelling for top-of-funnel authorityo Performance marketing for predictable lead flowo AI-powered optimization for targeting, creatives & conversion- Designing AI-assisted lead intelligence systems to:o Improve lead qualityo Reduce CPL & CAC- Managing ATL, BTL & performance marketing budgets- Scaling digital demand engines across Google, Meta, marketplaces & organic platforms- Integrating AI into marketing workflows:o Predictive lead scoringo Creative testingo Campaign optimisationo CRM & marketing automation- Leading and mentoring a cross-functional growth team (brand, digital, design, agencies)- Partnering with leadership on:o Market expansion strategyo City-wise GTM planningo Revenue-driven marketing forecasting

Education

• Centre for Management Development

  Master of Business Administration (M.B.A.), Marketing

  2003 — 2005

• Lucknow University

  Bachelor’s Degree, Commerce

  1999 — 2002

• La Martiniere College

  Business/Commerce

  1984 — 1999

Skills

• Business Strategy
• Creative Content Creation
• Event Planning
• Relationship Management
• Marketing Strategy
• Strategy
• Management Information Systems (Mis)
• Channel Strategy
• Project Management
• Management
• Media Planning
• Channel Relationship Management
• Inbound Marketing
• Team Management
• Business Development
• Brand Marketing
• Marketing
• Customer Relationship Management (Crm)
• Brand Activation
• Event Management
• Mis