Saurabh Singh Kaira

About Saurabh Singh Kaira

I\'ve spent the last 10 years building marketing programs that don\'t just perform - they scale.From managing a $30M+ global marketing budget at Chegg across US, APAC, LATAM, and MENA, to owning the full APAC integrated marketing mandate at Mouser Electronics, my career has been defined by one consistent thread: building the strategy, the team infrastructure, and the measurement frameworks that make marketing repeatable - not just effective once.What I actually do day-to-day sits across three areas most marketers keep separate:Performance marketing: programmatic (DV360, The Trade Desk), paid search, paid social, full-funnel campaign management, and obsessive ROI optimization across channels.Integrated campaign leadership: GTM strategy, demand generation, ABM, brand, PR, DOOH, influencer, and events all connected into one cohesive regional plan.Team and operational leadership: I\'ve built and led teams of 12+, managed agencies across multiple markets, designed execution playbooks that cut launch time by 30%, and built attribution and incrementality frameworks from scratch.Numbers I\'m proud of: 25% YoY ROI improvement, 18% engagement uplift, 12% media efficiency gain, 15% conversion rate improvement: Across markets as different as the US, India, Southeast Asia, LATAM, and MENA.Currently at Mouser Electronics leading APAC marketing strategy across 8+ markets.Open to Senior Marketing Manager opportunities at MNCs globally.

Experience

1. Media Manager

   Mouser Electronics

   Oct 2024 — Present · Bengaluru, IN

   Leading integrated marketing strategy and execution across 8+ APAC markets with a $5–6M annual media budget - owning the full channel mix across programmatic, paid search, social, PR, influencer, DOOH, events, and lead generation programs.What I\'ve built here:Designed and executed full-funnel GTM campaigns across DV360, The Trade Desk, Google Ads, Meta, and LinkedIn - aligning each channel to awareness, engagement, and pipeline conversion objectivesDrove 18% improvement in engagement and 12% gain in media efficiency through structured A/B experimentation across audiences, creatives, and placementsBuilt cross-functional alignment with sales, product, and category teams - connecting every marketing initiative to a pipeline and revenue outcomeManage external agencies with full governance, SLA accountability, and continuous optimization cadencesDefine regional KPIs and measurement frameworks; deliver executive-level reporting that turns multi-channel data into clear business decisions

Education

• Punjab Technical University

  Bachelor's degree

• Texas McCombs School of Business

  PGP-DSBA, Data Science and Business Analytics

Skills

• Digital Marketing
• Microsoft Office
• Sales
• Google Webmaster Tools
• Digital Media
• Wordpress
• Microsoft Excel
• Search Engine Optimization (SEO)
• Hospitality
• Management
• Google Adwords
• Event Management
• Bing Ads
• Google Analytics
• Customer Service
• Catering
• Website Promotion
• Hotel Management
• Website Ranking
• Hotels