Saurabh Gupta

About Saurabh Gupta

I am a versatile marketing and event management professional with a proactive and creative approach, skilled in both offline and online strategies. I have a proven track record in 360-degree marketing and a strong eagerness to expand my knowledge further. With over 9 years of experience, I have worked with diverse organizations and clients in sectors such as Education, IT, and Retail. Throughout my career, I have developed expertise in various areas including digital marketing, budgeting data analysis, brand communication (both internal and external), public relations, ATL and BTL advertising, new product launch campaigns, email & SMS marketing, vendor management, influencer marketing, and Video content development.

Experience

1. Assistant Manager Marketing Communications

   P N RAO Suits

   Nov 2022 — Present · Bengaluru, IN

   Developing and implementing 360-degree marketing strategies to boost brand awareness and drive customer acquisition.\\\\n• Overseeing the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, print, PR, and events.\\\\n• Working closely with sales, product development, and creative teams to develop and launch new products and promotions.\\\\n• Managing SEO for improved organic search rankings and website traffic, overseeing SMO to enhance brand visibility, engagement, and customer expansion via paid promotion.\\\\n• Engaging in market research and competitor analysis to pinpoint areas of opportunity and shape marketing strategies.\\\\n• Utilized marketing automation tools and CRM systems to track and analyse campaign performance and optimize marketing efforts.\\\\n• Managed marketing budgets, allocated resources effectively, and ensured campaigns were delivered on time and within budget.\\\\n• Collaborated with creative agencies to develop impactful brand messaging and visuals such as brochures, catalogues, videos, PR, blogs, print ads, that resonated with the target audience.\\\\n• Established and maintained relationships with key stakeholders, including media partners, influencers, and industry associations.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Christ University, Bangalore

  Executive Master of Business Administration (EMBA), Business Administration and Management, General

  2015 — 2017

• IPS College of Technology & Management, Shivpuri Link Road, Gwalior

  Bachelor of Business Administration (BBA), Marketing

  2008 — 2011