Saurabh Gupta

About Saurabh Gupta

Fueling Growth with Strategic Marketing Leadership\"With over 16 years of industry experience, including 14 years specializing in B2B and B2C digital marketing, I have built a career on driving impactful marketing strategies that achieve measurable results. From rebranding initiatives that boost visibility to digital campaigns improving lead generation, I thrive on transforming marketing challenges into growth opportunities.As a full-stack marketing leader with B2B and B2C digital marketing expertise across diverse domains of IT SaaS, EdTech, and Market Research, I excel in aligning cross-functional teams with business objectives, leveraging data-driven insights, and executing integrated campaigns to scale brands globally. My expertise spans demand generation, sales enablement, Go-To-Market strategies, and marketing automation, with a keen focus on ROI optimization.In my current role at ValueMatrix AI and previous roles at Borderless Access and EazyStock, I have led high-performance marketing teams, honed my skills in developing and executing comprehensive global marketing strategies thus contributing to significant increase in business growth.Passionate about the intersection of AI and marketing, I empower teams to embrace cutting-edge tools for smarter decision-making and efficiency.

Experience

1. Associate Director - Marketing

   ValueMatrix.AI

   Jan 2025 — Present · Bengaluru, IN

Education

• Visvesvaraya Technological University

  B.E., Mechanical Engineering

  2002 — 2006

• T A Pai Management Institute, Manipal

  PGDM, Marketing, Operations, IT

  2009 — 2011

• Don Bosco School, Kolkata

  HSC, Science

  1990 — 2002

• P.E.S Institute of Technology, Bangalore

  BE, Mechanical Engineering

  2002 — 2006

• Indian School of Business

  Executive Education Programme, Leadership with AI

Skills

• SEO
• Strategy
• Competitive Analysis
• Start-Ups
• Marketing Strategy
• Product Management
• Marketing Research
• Online Lead Generation
• Marketing
• Mobile Marketing
• Strategic Partnerships
• Demand Generation
• Campaign Management
• Business Development
• Analytics
• Google Analytics
• Business Strategy
• Digital Marketing
• Marketing Automation
• Cad/Cam
• Online Advertising
• Team Management
• Lead Generation
• Market Research
• Inbound Marketing
• Marketing Management
• Email Marketing
• Go-to-Market Strategy
• Business Intelligence
• Outbound Marketing
• Product Development
• Search Engine Optimization (SEO)
• B2b Marketing
• Product Marketing
• Social Media Marketing
• Saas
• Salesforce.com
• Crm
• Web Analytics
• Management