Saurabh Bhat

About Saurabh Bhat

I work at the intersection of employer branding, recruitment marketing, and talent strategy, helping organizations translate their Employee Value Proposition into campaigns and experiences that attract the right talent.Currently a Senior Recruitment Marketing Advisor at bp, I partner with global Talent Acquisition and People & Culture teams to design and deliver employer brand campaigns across digital, social, video, and events. My work focuses on connecting business hiring priorities with compelling storytelling, ensuring that candidate experiences reflect the organization’s values, culture, and opportunities.Over the past several years, I’ve worked across gaming, SaaS, and global energy organizations, building employer brand initiatives that strengthen talent pipelines and elevate brand perception in competitive markets. My experience spans campaign strategy, EVP communication, content development, and cross-functional collaboration with marketing, communications, and leadership teams.I’m particularly interested in how data, narrative, and candidate insight come together to shape modern talent attraction. Strong employer brands are not just about visibility. They are about clarity of message, authenticity of experience, and consistency across every candidate touchpoint.Core areas of focus include:• Employer Branding Strategy • Recruitment Marketing Campaigns • EVP Communication and Activation • Talent Attraction and Candidate Experience • Employer Brand Analytics and InsightsI enjoy connecting with professionals working in talent attraction, employer branding, and HR strategy, especially those exploring how organizations can build meaningful and credible employer brands in a rapidly evolving talent landscape.

Experience

1. Senior Recruitment Marketing Advisor

   bp

   Sep 2025 — Present · Pune, IN

   1) Designed and delivered global and regional recruitment marketing campaigns across digital, video, social media, and events, aligned with business hiring needs.2) Championed bp’s EVP through consistent and compelling employer brand messaging across all candidate touchpoints.3) Partnered with senior business leaders, Talent Acquisition, and People & Culture teams to align attraction strategies with workforce planning.4) Collaborated with global attraction, brand, and communications teams, as well as external agencies, to ensure integrated campaign execution.5) Utilized data and analytics tools to monitor campaign performance, optimize strategies, and present impact through case studies and reports.6) Stayed ahead of recruitment marketing trends, introducing innovative approaches to enhance candidate engagement and experience.

Education

• Manipal Academy of Higher Education

  Bachelor of Arts, Mass Communication/Media Studies

  2016 — 2019