Saurabh Singh
Key Account Manager (Meesho), Ex Flipkart
- Role
- Monetization - Key Account Manager at Meesho
- Location
- Lucknow, IN
- LinkedIn followers
- 500 followers
About Saurabh Singh
Sales professional with 4+ years of experience in e-commerce operations and account…
Experience
Monetization - Key Account Manager
Jan 2023 — Present · Bengaluru, IN
1 - Content Commerce* Leading the Influencer Marketing Project, engaging with sellers to educate, convince, and onboard them onto the influencer marketing program to boost visibility and drive sales.* Spearheading the Influencer Marketing Project, collaborating directly with sellers to drive awareness and sales through creator-led campaigns.* Conducting strategic discussions with sellers to educate, convince, and onboard them onto the influencer marketing program, aligning campaign goals with business outcomes.* Collaborating with influencers and internal teams to ensure smooth execution of campaigns with measurable ROI and seller satisfaction.* Managing key accounts by analyzing performance, providing marketing insights, and ensuring consistent engagement and growth through influencer collaborations.* Working cross-functionally with marketing, creative, and operations teams to ensure seamless campaign execution and measurable ROI.2 - Advertisement (Actively driving revenue-focused initiatives within the Monetization Department by working on multiple ad-based projects such as:)* Ad Upsell – Assisting sellers in leveraging paid advertising to increase product visibility and sales.>Analyzed monthly and quarterly sales growth across sellers in all categories.>Identified revenue uplift from previous ad campaigns and seller budgets.>Educated sellers on the impact of increasing ad budgets and run-times.>Advised on focusing ads on trending and underperforming catalog items.>Improved visibility and conversions on non-selling products through targeted ads.* Top of Search – Guiding sellers to secure premium ad placements to boost discoverability and conversions.* Claim Protection Plan – Educating and onboarding sellers onto protection programs to reduce risks and improve seller trust.
Education
Dr. Ram Manohar Lohia Avadh University
Master's degree, Business/Commerce, General
2018 — 2020
NATIONAL INSTITUTE OF ELECTRONICS & INFORMATION TECHNOLOGY (NIELIT)
O Level diploma, Computer Programming/Programmer, General
University of Lucknow
Bachelor of Commerce - BCom, Business Administration and Management, General
University of Lucknow
Bachelor of Commerce - BCom, Accounting and Business/Management
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