Saurabh Sharma

Founder\'s Office @Hitwicket Metasports Interactive

Hyderabad, IN

A dynamic leader within the Founder\'s Office, specializing in identifying critical business challenges, engineering scalable solutions, and driving execution to turn around key operational areas. My core function is to parachute into high-priority departments, diagnose root causes, implement robust processes, and train teams to achieve sustainable results before moving to the next strategic challenge.Growth & Digital Marketing** Turned around declining unit economics by restructuring the user acquisition strategy, leading to a >50% improvement in Return on Ad Spend (RoAS).** Owned and executed the App Store Optimization (ASO) strategy from the ground up, boosting organic installs (1.8x growth).** Built the creative production engine from scratch, establishing an AI-first framework and training a team of interns to consistently produce winning ad creatives.** Managed the company\'s social media channels to enhance brand voice and community engagement.Game Production & Project Management** Overhauled the entire game production pipeline by diagnosing core issues and introducing standardized processes (PRDs, one-pagers), project management tools (ClickUp) and more.** Increased development efficiency and reduced bug rates by establishing and training the team on the new production framework, enabling the clearing of significant technical debt.** Led production for the game\'s full transition from landscape to portrait mode, managing the complex code refactoring and project execution.Strategic & Community Initiatives** Pioneered the company\'s entry into esports by planning and executing multiple offline user tournaments and community meetups.** Collaborated with leadership to implement and track company-wide OKRs, ensuring strategic alignment and prioritization across departments.** Managed the end-to-end office relocation, delivering a 20% cost saving through meticulous negotiation while ensuring 100% continuity of operations and high quality deliverables.

Arts, Commerce and Science college

High School

Vellore Institute of Technology

Engineer's Degree

Sandipani High School

High School