Saurabh Sharma
Product Ads Specialist at BlueThrone | Programmatic Advertising | App Revenue Optimization | Digital marketing | App management
- Role
- Product Ads Specialist at BlueThrone
- Location
- Prayagraj, UP, IN
- LinkedIn followers
- 500 followers
About Saurabh Sharma
Experienced Ad Operations Professional | Mobile App Monetization | Revenue OptimizationI am an experienced Ad Operations professional with a proven track record in managing ad inventory and driving ad-based monetization for a diverse portfolio of 10 apps. Collaborating with cross-functional teams, I excel in defining product requirements, developing product roadmaps, and optimizing revenue streams.My expertise lies in analyzing data and metrics to measure the success of advertising products, making data-driven decisions, and staying up-to-date with industry trends and advancements in advertising technology. This allows me to inform product development and strategy effectively.Throughout my career, I have demonstrated proficiency in utilizing industry-leading ad platforms, including Admob, Google Ad Manager 360, Meta, Applovin, Unity, Ironsource, and more. I have also specialised in implementing backfilling, waterfall systems, and affiliation strategies to drive revenue growth.My responsibilities encompass product enhancement, ensuring compliance with ad policies, providing ad placement documentation, and solving real-life problems. I am well-versed in maintaining relationships with multiple Adx partners globally and have a strong understanding of user analytics metrics such as DAU, MAU, retention, uninstall rate, open rate, session time, A/B testing, and tracking events inside apps. Additionally, I possess expertise in managing cash flow, contributing to the financial success of the projects I undertake.With a comprehensive knowledge of Google ads, Facebook ads, video ads, campaign optimization, and targeting, I have successfully worked on 14 apps with a user base of over 100 million MAU. I am skilled in programmatic advertising workflows, data analysis, and setting up ad units while optimizing yield groups to maximize revenue.Furthermore, I am adept at reviewing ad creatives, monitoring and blocking bad ads, and ensuring smooth task delivery by collaborating closely with internal teams. Constantly striving for optimization, I identify new techniques and experiment with SDK and Google ADX to drive even greater results.Beyond my core skills, I have experience with DSPs like Google Ads, Avazu, and tracker platforms such as Affise. I possess a solid understanding of the DSP, RTB ecosystem, header bidding, mediation, and open bidding.If you are seeking an Ad Operations professional with a strong track record in driving revenue growth and optimizing mobile app monetization, let\'s connect and explore how I can contribute to your team\'s success.
Experience
Product Ads Specialist
Jun 2023 — Present · IN
Education
Ramaiah Institute Of Technology
Master of Business Administration - MBA, Marketing
2019 — 2021
Sam Higginbottom University of Agriculture, Technology And Sciences (SHUATS)
Bachelor of Commerce - BCom, Business/Commerce, General
2015 — 2018
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