Saurabh Rai

About Saurabh Rai

I don’t just run campaigns. I design growth systems that turn brands into revenue engines.At Biofics, I’ve led marketing across bio-CNG, waste management machines, and organic fertilizers — driving 300%+ lead growth, scaling a ₹54.4M+ marketing budget, and building funnels and CRM processes that reduced leakage and improved conversion quality.In parallel, I built Biofics Organics, the D2C arm of the company, from the ground up — scaling it to ₹60L in revenue within the first year. This wasn’t just marketing; it was end-to-end company building: sales processes, backend operations, content strategy, and customer acquisition.Beyond execution, I work closely with founders, sales teams, and marketing leaders — consulting on how to set systems, structure teams, and scale efficiently. I bring clarity where businesses often struggle: aligning marketing, sales, and operations into a single growth engine.Earlier, at Conker World, I focused on influencer marketing and D2C campaigns, while also gaining hands-on experience in D2C Edtech growth. These experiences gave me a wider lens to understand consumer psychology, virality triggers, and how brands can position themselves to win attention in crowded markets.What sets me apart is not just performance numbers but an ability to see growth holistically:Performance + Growth Marketing (B2B and D2C)Funnels, CRM & Sales SystemsCopywriting & Storytelling (psychology-driven, not template-driven)Brand Building & Personal BrandingConsulting founders & teams on marketing structure and strategyI believe growth is never about isolated tactics. It’s about building systems that scale, brands that inspire, and campaigns that convert.

Experience

1. Head of Marketing

   Biofics Private Limited

   Nov 2022 — Present · Surat, IN

   Head of Marketing | Performance Marketing Specialist | Startup ConsultantAs the Head of Marketing at Biofics, I specialize in developing and executing data-driven performance marketing strategies that consistently deliver exceptional results. Beyond that, I also offer guidance as a startup consultant to emerging businesses looking to establish a strong digital presence in the competitive landscape.Key Responsibilities:Performance Marketing: Leading efforts to optimize our online presence through strategic SEO, content management, and data-driven performance marketing campaigns.Brand Management: Responsible for maintaining and enhancing our brand\'s online reputation and image, ensuring alignment with our values and objectives.Startup Consulting: Empowering emerging businesses to make their mark in the digital world by providing insights and strategies.Paid Advertising Expertise: Achieved a remarkable Return on Ad Spend (ROAS) of 7 on platforms like Meta and Facebook Ads.Lead Generation: Demonstrated a proven track record in generating high-quality leads through website traffic, Google Ads, and strategic organic and inorganic growth on LinkedIn.WORK:Maintaining ROAS: Consistently delivered a ROAS of 6/7, showcasing the ability to excel in competitive fields.Lead Generation: Successfully acquired high-quality leads through optimized sales funnels and a variety of digital channels.

Education

• GOVERNMENT ENGINEERING COLLEGE, BHARUCH 014

  Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering

  2016 — 2019