Saurabh Prakash
Senior Executive - Programmatic I APAC I WPP Media
- Role
- Senior Executive - Programmatic at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Saurabh Prakash
Experienced Programmatic and Digital Marketer with expertise in optimizing digital…
Experience
Senior Executive - Programmatic
Sep 2024 — Present · Gurugram, IN
Drives end-to-end programmatic campaigns for global clients including Amazon (Audible), Porsche, Hitachi Global, Mazda, AXA Insurance, and Hill’s Pet Food across DV360 and The Trade Desk (TTD). Oversees strategic planning, campaign execution, and continuous optimization to consistently deliver on client objectives.Partners with the onshore APAC team to ensure seamless campaign delivery, real-time performance monitoring, and accurate End-of-Campaign (EOC) reporting. Focusing on achieving key performance indicators, including CTR growth, impression targets, and campaign efficiency, while identifying opportunities to enhance results.Leverages data-driven insights to optimize media strategies, maximize impact, and drive measurable business outcomes. Ensures campaigns deliver tangible value, strengthen client relationships, and contribute to the overall success of digital marketing programs.
Education
R.P. Sharma Institute of Technology
BTech - Bachelor of Technology
2011 — 2015
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