Saurabh Maurya

About Saurabh Maurya

High-performing FMCG Sales professional with 5+ years of progressive field leadership across iconic brands including Nivea, L\'Oreal, Britannia, and Bisleri. Built a strong foundation in territory management, channel development, and key account growth consistently delivering measurable results including 40% territory expansion at Bisleri and 21% YoY revenue growth at L\'Oreal. Adept at translating brand strategy into on-ground execution through BTL activations, NPD launches, and trade marketing programs. Now leveraging deep customer and market insights to grow into a broader Marketing role — with a focus on brand building, consumer strategy, and go-to-market planning. MBA in Marketing from MIT School of Management with published research in consumer behaviour.

Experience

1. Business Development Executive

   Nivea India

   Jun 2025 — Present

   Lead and manage a cross-functional field team of 15 People across assigned territory; conduct weekly KRA reviews and implement corrective action plans.• Drive channel partner management strategies to achieve consistent primary and secondary sales targets and distribution benchmarks.• Implemented Go-To-Market (GTM) strategy across general trade and modern trade channels, improving brand penetration and outlet activation.• Enhanced in-store brand visibility through execution of BTL promotional activities and planogram-driven merchandising programs.• Managing Patel Retail Pvt Ltd, a chain of 50+ stores across suburban Mumbai, outperforming store-level growth targets with 26% growth.

Education

• MIT School of Food Technology, Pune

  Master of Business Administration, Marketing

• University of Mumbai

  Bachelor's degree, Marketing

• MIT World Peace University

  Master of Business Administration - MBA, Marketing

• BNN college of arts commerce and science

  HSC, Science

  2013 — 2015

• Sister Nivedita English High School

  SSC

  2002 — 2013

• BNN

  Bachelor's Degree, Marketing