Saurabh Mathur
IIM Nagpur (SMP)|Experienced Business Leader | Strategic Growth | Customer Marketing |
- Role
- National Manager Customer Marketing at HealthKart
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Saurabh Mathur
IIM Nagpur (SMP)|Experienced Business Leader | Strategic Growth | Customer Marketing |…
Experience
National Manager Customer Marketing
Dec 2021 — Present · Gurugram, IN
National Manager- Customer Marketing Bright Lifecare Pvt. Ltd.(Healthkart), Gurugram, India• Leading formulation and implementation of customer-centric marketing initiatives across wide spectrum of product categories• Managing customer marketing budgets and ensuring cost effective and optimal allocation of resources• Helping in Developing sell-in materials for sales teams, and in-store (POS) materials for retailers• Plan and execute new product launches, distribution tracking, secondary displays, planograms etc.• Working closely with marketing team on brand plans, looking at pack formats, pricing, and promotions• Monitor and evaluate effectiveness of trade promotions and in-store promotions to determine whether these meet Company\' objectives.• Evaluated competitor offerings regularly to identify areas for differentiation and potential market share gain.
Education
Indian Institute of Management Nagpur
Post Graduate Certificate, Senior Management
Skills
- Market Research
- Consumer Healthcare
- Sales Management
- Sales & Marketing Alignment
- Pharmaceutical Industry
- Sales Operations
- Brand Loyalty
- Btl Activations
- Brand Activation
- Consumer
- Marketing Communications
- Retail Category Management
- Consumer Insight
- Modern Trade
- Trade Marketing
- Brand Awareness
- Team Management
- Vendor Management
- Marketing Management
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