Saurabh Kumar Singh

Deputy Manager @Carborundum Universal Limited

Ludhiana, IN

Deals in Abrasives,Super Abrasives and Power tools Segment.• Responsible for meeting and exceeding top-line goals by closely monitoring product sales, retail counter placements, geographic expansion, and market share targets on a periodic basis.• Ensure growth plans are executed within defined limits of outstanding orders and inventory, maintaining a balance between demand and supply.• Identify retail counters to be serviced and optimize sales force coverage for maximum conversion, aligning with set targets.• Continuously monitor market operating prices and make decisions to address any imbalances observed.• Develop and implement market-level strategies to increase CUMI\'s salience on retail shelves, utilizing in-shop visibility, trade offers, competitive discounts, and loyalty programs.• Foster a high-performance culture by motivating and rewarding sales teams and trade partners, running reward programs, and encouraging excellence.• Monitor and correct product visibility, promotion investments vs. returns, and market activation efforts vs. results to improve counter/retail shares.• Define clear roles and responsibilities for distributors and sales teams, fostering a cooperative spirit among all channel levels.• Stay updated on competition information regarding price mapping, feature advantage-based positioning, market structure, sizing, and addressable market size.

TERI P.G.College,Ghazipur

MBA

SSPG College

Bachelor of Arts - BA