Saurabh Kumar
Assistant Manager @ Samsung R & D - Noida| Data-driven Business Analyst with expertise in digital marketing.
- Role
- Assistant Manager at Samsung India
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Saurabh Kumar
Experienced Business Analyst with demonstrated history of working in marketing and…
Experience
Assistant Manager
Oct 2024 — Present · Noida, IN
Own the end-to-end execution of ad deals across CTV platforms, from dealsetup and trafficking to campaign activation and optimization.Set up, manage, and optimize direct and programmatic ad deals multiple SSPs. Launch and manage campaigns ensuring alignment with client KPIs and pacingtargets.Monitor channel and campaign performance across platforms; troubleshootdelivery issues and optimize for viewability, fill rate, and revenue.Utilize SQL for querying large-scale datasets (e.g, log-level data, impressions,fill rate, viewability, completion rate, ad errors) to identify trends and actionableinsights.Built interactive dashboards to visualize high-revenue channels and campaigntrends, empowering better strategic decision-making across teams.
Education
Siksha 'O' Anusandhan University
Bachelor of Technology, Electrical, Electronics and Communications Engineering
2016 — 2020
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