Saurabh Kumar
Performance Marketer || Driving B2B & D2C Growth with Google, Meta & LinkedIn Ads || GA4, UTM, GTM Expert
- Role
- Performance Marketing Specialist at Shray Projects
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Saurabh Kumar
I am a performance-driven digital marketer with 2+ years of experience in planning, executing, and optimizing campaigns across Google, Meta, and LinkedIn Ads. I specialize in B2B lead generation and D2C growth strategies, using data-driven insights to reduce CPL, maximize ROI, and build high-converting funnels.Core Expertise*Paid Ads Management: Google Ads, Meta Ads, LinkedIn Ads (Lead Generation, Sales, and Brand Awareness)*B2B Lead Generation: LinkedIn Outreach (organic & paid), IndiaMART campaigns, high-converting forms*D2C Growth Campaigns: Full-funnel ad strategies, remarketing, and conversion optimization*SEO/SEM: On-page SEO, keyword research, traffic analysis with SEMrush, Ahrefs, and Google Search Console*Analytics & Tracking: GA4, GTM, UTM Tracking, MoEngage, Excel dashboardsKey Achievements*Managed ad budgets of ₹30K–₹60K per month across Google, Meta, and LinkedIn Ads*Generated 100+ B2B leads per month with optimized CPL and CTR strategies*Improved ROAS and lead quality through GA4 insights and funnel optimization*Supported retention marketing (Email, WhatsApp, SMS) during internship at Clovia*Contributed to content, creatives, and landing page optimization for better conversionsWhat I OfferA balanced mix of creative strategy and performance analytics with a strong focus on CPL, ROI, ROAS, and brand visibility. I can build, manage, and scale digital campaigns from the ground up to deliver measurable business growth.Open to opportunities in Performance Marketing, SEO/SEM, and Google/Meta/LinkedIn Ads-focused roles.
Experience
Performance Marketing Specialist
Jul 2025 — Present
Education
Sikkim Manipal University - Distance Education
B.Sc. IT, Information Technology
Chhatrapati Shahu Ji Maharaj University (CSJMU), Kanpur
Bachelor of Education - BEd, Education
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