Saurabh Kauthale
Associate Director | mediasmart (Affle) | DOOH CTV OTT | Omnichannel Programmatic
- Role
- Associate Director - Client Services at Mediasmart
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Saurabh Kauthale
Skilled in project management, client relations, and cross-functional team coordination…
Experience
Associate Director - Client Services
Jan 2022 — Present · Mumbai, IN
Developed and executed strategic account plans aligned with client objectives and broader organizational goals, while identifying upsell and cross-sell opportunities to enhance revenue and strengthen client partnerships.• Demonstrated strong project management capabilities across the lifecycle of campaigns—from planning and execution to final delivery—ensuring timelines, KPIs, and budgets were consistently met.• Analyzed performance data to generate actionable insights, optimizing campaign effectiveness and contributing to improved ROI for clients.• Maintained accurate documentation of quarterly and monthly targets, margins, and performance metrics to support Sales Director and VP-level reporting and decision-making.• Led operational scale-up initiatives, supporting the sales team in ramping up processes and expanding revenue streams.• Specialized in Connected TV (CTV) and OTT brand video campaigns, with proven success in driving engagement and performance.• Collaborated closely with internal planning teams to craft data-driven campaign strategies tailored to client needs.• Clearly communicated campaign objectives, KPIs, and execution details across cross-functional teams and client stakeholders.• Assessed and selected optimal media channels and platforms, leveraging both marketing insights and performance data to inform negotiations with publishers and SSPs.• Committed to continuous learning and process improvement in the ad tech space; consistently took initiative to resolve complex issues and deliver exceptional account service beyond the standard scope.• Platforms: MediaSmart
Education
University of Pune
Bachelor's degree
Skills
- Ad Networks
- Advertising
- Advertising Operations
- Ad Serving
- Mobile Marketing
- Online Advertising
- Sem
- Rich Media
- Google Adwords
- Team Management
- Mobile Advertising
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.