Saurabh Dravekar

About Saurabh Dravekar

What fuels me every day is the power of precision in paid media — making every ad dollar work smarter. As a Senior Paid Social Specialist with over 7 years in the digital marketing space, I’ve built a career around one core principle: measurable impact. Whether it’s optimizing for ROI, scaling brand visibility, or cracking the code of audience behavior, I thrive on driving results through data and strategy. Currently at Assembly Global, I manage global campaigns across Facebook, LinkedIn, Reddit, TikTok, and Twitter for industry giants like Nike, Lululemon, Autodesk, and OCBC Bank. My work spans e-commerce and B2B sectors, giving me a unique lens to blend performance-driven tactics with creative messaging. One standout initiative—developing category-based product sets for Lululemon—boosted ROI by 15%, proving that relevance truly fuels results. Prior to this, at Affinity X, I helped elevate conversion rates by 8% through smarter lead-gen tactics and honed my skills in audience targeting, vendor collaboration, and campaign evaluation. I’m passionate about aligning business goals with digital strategies, staying ahead of social media trends, and translating analytics into action. With certifications from HubSpot, LinkedIn, Twitter, and Google, I keep my toolkit sharp and future-ready. Looking to collaborate on a high-impact campaign? Or need someone who can turn data into performance? Let’s connect.

Experience

1. Paid Social Specialist

   Assembly Global

   Jul 2021 — Present · Bangalore Rural, IN

   At Assembly Global, I lead end-to-end paid social campaigns across platforms like Facebook, LinkedIn, TikTok, Twitter, and Reddit. I’ve driven consistent ROI increases through strategic budget optimization and real-time analytics. Notable clients include global brands such as Lululemon, Nike, Autodesk, Adobe, and OCBC Bank. For Lululemon, category-specific product segmentation led to a 15% uplift in ROI. I also developed cross-channel strategies, integrating creative, analytics, and content inputs for holistic performance. My reporting structure spans daily to quarterly reports, which inform agile campaign shifts. I proactively conduct audits and post-campaign analyses, helping stakeholders understand what drives performance. My adaptability to emerging trends keeps our campaigns ahead of the curve.

Education

• Tirpude Institute of Management Education, Civil Lines

  Master of Business Administration (MBA)

  2014 — 2016

• Tirpude Institute of Management Education, Civil Lines

  Bachelor of Business Administration (B.B.A.)

  2011 — 2014