Saurabh Desale
Manager - Brand & marketing at M&M |Part of Crafting Strategies That Stick & Campaigns That Click.
- Role
- Corporate Brand Manager at Mahindra Group
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Saurabh Desale
Passionate, experienced marketing professional with 9+ years of expertise in building and scaling brands across diverse industries including FMCG, automobile, IoT, and IT. I have a proven track record of driving brand growth from inception to leading Rs. Cr+ brands through comprehensive 360° marketing strategies. My experience spans market research, go-to-market strategy execution, demand generation, and sales optimization.I have successfully launched 100+ campaigns across ATL, BTL, digital, and social media platforms, and have worked in product management, category management, and corporate communications. With strong skills in PR, agency and vendor management, sales support tool development, and product strategy crafting, I am deeply committed to delivering results by leveraging consumer insights and aligning them with business goals & growing the business to the next heights.
Experience
Corporate Brand Manager
Jul 2024 — Present · Pune, IN
As a Corporate Brand Manager at Mahindra & Mahindra, I am responsible for leading the development and execution of our corporate brand strategy for $1 Billion spares Business & even bigger commercial vehicles business. I work at the intersection of creativity and strategic thinking, conceptualizing impactful communication initiatives that strengthen brand perception and drive business growth. My role involves creating and executing go-to-market strategies that generate awareness, demand, and engagement across diverse platforms. I oversee both internal and external communications, including newsletters, PR campaigns, and other key brand initiatives, ensuring consistency in messaging and a cohesive brand identity. Passionate about aligning brand vision with market needs, I collaborate cross-functionally to deliver results that elevate Mahindra & Mahindra’s corporate presence on the global stage.
Education
Maharashtra Institute of Technology
Bachelor of Engineering (B.E.), Mechanical Engineering
2010 — 2015
KRT Arts, BH Commerce and AM Science (KTHM) College, Nashik
11th & 12th, Electrical, Electronics and Communications Engineering
2008 — 2010
Indian Institute of Management Bangalore
Brand Management , Marketing/Marketing Management, General
Welingkar Institute of Management
Master of Business Administration - MBA, Pgdm- Business Design & Innovation
2017 — 2019
Adarsh Madhyamik Vidyalaya , Sakri
SSC, Vocational engineering training
2002 — 2008
Skills
- Research
- Training
- Process Improvement
- Powerpoint
- Microsoft Excel
- Project Management
- Management
- Leadership
- Microsoft Word
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