Saurabh Bhowal
Vice President & Head of Content | Founder – The Zoom Studios | Driving Innovation in Media, Entertainment & Content
- Role
- Vice President and Head - Content, Programming and Communications at The Zoom Studios
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Saurabh Bhowal
Media & entertainment leader with deep expertise in youth-focused content, branded…
Experience
Vice President and Head - Content, Programming and Communications
May 2018 — Present · Mumbai, IN
Founded and scaled The Zoom Studios, building youth-focused IPs and branded content with leading OTT platforms (Hotstar, MX Player, Amazon) and global brands (Coca-Cola, P&G, Unilever).Conceived and co-created Glamstream, India’s first shoppable entertainment destination, leading acquisition, production, and syndication.Drove content, programming, and music strategy for Zoom TV, transforming it into a new-age lifestyle & Bollywood entertainment destination, and sustaining its position as a top youth & music channel in India.Built and led a high-performing 18–20 member team with <5% attrition, scaling the business from ground zero to a strong three-figure revenue.Delivered innovative content strategies that bridged entertainment, youth culture, and commerce, strengthening Zoom’s leadership in the industry.
Skills
- Budgets
- Integrated Marketing
- Ideation
- Management
- Brand Management
- Marketing Strategy
- Marketing
- Brand Development
- Market Research
- Focus on Results
- Advertising
- Digital Marketing
- Team Management
- Marketing Communications
- Event Management
- Budgeting
- Analytics
- Public Relations
- Media Relations
- Social Media
- Media Planning
- Television
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