Saurabh Arora
Business leader driving growth at Punjab Kings & Saint Lucia Kings, shaping strategy, operations, brand, and fan engagement.
- Role
- Chief Commercial Officer (CCO) at Punjab Kings
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Saurabh Arora
Driving growth. Building fandom. Turning cricket into culture. At Punjab Kings (IPL) & Saint Lucia Kings (CPL), I lead the charge on brand growth, fan engagement, partnerships, and revenues—ensuring the Kings brand isn’t just part of the game but at the heart of it.From record sponsorships and 4B+ digital views, to transforming stadium experiences and expanding our global footprint, my focus is on making the Kings ecosystem bigger, bolder, and unforgettable.Sports today is more than competition—it’s community, culture, and commerce. My role is to connect all three and keep pushing Punjab Kings forward.
Experience
Chief Commercial Officer (CCO)
Nov 2023 — Present · Mumbai, IN
Education
University of Mumbai
Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
Skills
- Market Research
- Strategy
- Advertising
- Consultative Selling
- Management
- Marketing Strategy
- Marketing
- Sales Process
- Sponsorship
- Crm
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