Saundra Button

Experience

1. Senior Digital Advertising Manager

   Harvest Group

   Nov 2023 — Present

   Define, manage, and communicate digital advertising strategies for large, complex clients across Walmart, Sam’s Club, Amazon, Target, and Kroger-Lead full-funnel paid search and sponsored product campaigns, balancing hands-on execution with strategic planning-Build, optimize, and report on advertising campaigns aligned to client objectives, consistently driving improved performance-Deliver weekly reporting and insights to clients and internal teams, translating data into clear, actionable recommendations-Identify client opportunities and risks within the retail media ecosystem, ensuring proactive adjustments to strategy-Partner with internal account teams, clients, and retailer media stakeholders to maximize performance across platforms-Guide clients through clear, concise communication of campaign strategies, performance, and recommendations-Provide leadership and mentorship to team members, fostering best practices and innovative approaches to campaign management

Education

• Washington State University

  Bachelor of Arts (B.A.), Digital Technology and Culture

  2009 — 2013

Skills

• Social Media
• Business Writing
• Creative Writing
• Community Outreach
• Social Media Marketing
• Research
• Adobe Creative Suite
• Marketing
• Copy Editing
• Project Management
• Leadership Development
• Video Production
• Indesign
• Search Engine Optimization (SEO)
• Training
• Microsoft Office
• Event Planning
• Graphic Design
• Video Editing
• Advertising
• Writing
• Adobe Design Programs
• Final Cut Pro
• Digital Media
• Html
• Adobe Illustrator
• Photoshop
• Blogging
• Wordpress
• Digital Marketing
• Editing
• Team Leadership
• Budgeting
• Social Networking
• Multimedia
• Leadership
• Amazon Web Services (Aws)
• Teamwork
• Facebook
• Illustrator