Saumya Trivedi

About Saumya Trivedi

I’ve built my career around two questions every brand must answer:1. What should we say?2. How do we ensure it’s found?With 10+ years of experience across content strategy and search experience (SEO/SGE/GEO), I’ve helped global FMCG and consumer brands grow their digital presence from thousands to millions of monthly visits, while shaping narratives that resonate with consumers.What I do best:• Brand growth at scale: Scaled HUL’s BeBeautiful platform into a high-traffic hub (200% uplift in Organic Traffic Sessions in 6 months) with uplift in Google Discover.• Global campaigns: Designed multi-market SEO & content frameworks for P&G brands (Pampers, Always, Braun, Oral-B) across Europe, Asia, and Africa.• Turnarounds: Delivered 2,550% traffic growth by re-optimising 400+ legacy articles in just 3 months.• Leadership & client success: Directed teams of 50+ editors/writers, managed multi-million traffic ecosystems, and secured long-term client retainers through results-driven strategy.• Innovation: Leveraging Generative AI to accelerate content ideation, metadata enrichment, and campaign efficiency.Along the way, I’ve been fortunate to receive global recognition, including VML’s Sawubona Award (2025), Best Content Campaign at Performics Vanguard Awards (2020), and Platinum Honours in Publicis Groupe’s Global Leadership Programme (2022).At heart, I’m still that storyteller who once gave a school presentation on “Why You Should Choose Math” (while secretly hating Math). Only now, I help brands tell bigger stories — and make sure they’re not just seen, but remembered.Open to leadership roles in marketing, brand strategy, or client success where content + search can drive measurable growth.

Experience

1. Associate Director - Search Experience

   VML

   Jun 2023 — Present · Mumbai, IN

   Scaled HUL’s BeBeautiful into a high-traffic consumer hub, resulting in a 200% uplift in organic traffic sessions in 6 months, while achieving uplift in Google Discover impressions and clicks.• Architected Pillar–Cluster strategies and Image SEO guidelines that strengthened consumer journeys, which improved the organic traffic and consumer engagement on the platform.• Managed the re-optimisation project of 400+ legacy brand articles in 3 months, generating 2,550% cumulative traffic growth and improving consumer engagement.• Partnered with Colgate India on CRM-led campaigns, improving workflow efficiency by 15% and aligning consumer-first messaging.• Acted as primary client liaison, securing HUL’s retainer renewal through realignment of strategy and delivery.

Education

• ICSE (Spring Dale College, Lucknow)

  High School

  2007 — 2009

• Kishinchand Chellaram (KC) College, Mumbai

  Bachelor’s Degree, Mass Communication/Media Studies

  2011 — 2014

• ISC (Spring Dale College, Lucknow)

  High School, Science (Physics & Chemistry) and Maths

  2010 — 2011

• Xavier's Institute of Communication

  Master’s Degree, Mass Communication/Media Studies

  2014 — 2015

• University of Mumbai

  Bachelor's degree, Mass Communication/Media Studies

• Columbia Business School

  Digital Marketing, Marketing