Saumyaa Chitravanshi

About Saumyaa Chitravanshi

With over 10 years of experience, I specialize in social media strategy and influencer…

Experience

1. Social Media Specialist

   Prime Video & Amazon MGM Studios

   Nov 2022 — Present · Mumbai, IN

   I specialise in developing and executing high-impact campaigns that drive brand engagement and audience growth. At Prime Video, I lead strategic initiatives to launch shows and movies across various platforms. I collaborate with cross-functional teams to craft compelling content and foster an engaged online community. Additionally, I oversee the theatrical release of a film under Amazon MGM Studios India on social media.With expertise in analytics and social media monitoring tools like Meltwater, Sprinklr, and AirTable, I track key performance metrics, identify trends, and optimise content strategies to maximise impact. Furthermore, I leverage influencer marketing platforms such as Tribe Dynamics and Creator IQ to build meaningful partnerships and expand our reach.Key Campaigns LedAmazon Originals:* Happy Family: Conditions Apply* Dancing on the Grave* Dahaad* Jee Karda* Reacher S1 & S2* Made in Heaven S2* Bambai Meri Jaan* Permanent Roommates S4* Jack Ryan S2 & S3* My Fault * Ae Watan Mere Watan* Mirzapur S3* The Lord of the Rings: The Rings of Power S2* Call Me Bae S1* The Tribe* Citadel: Honey Bunny* Your Fault * Paatal Lok S2* Stolen * The Summer I Turned Pretty S2 & S3* Do You Wanna Partner * Nishaanchi (Amazon MGM Studios)Brand Event* Prime Video Presents 2024My approach combines creativity, data-driven insights, and a passion for storytelling to ensure Prime Video’s social media presence not only reaches but truly resonates with diverse audiences.

Education

• MITSOM | MIT School of Management

  Bachelor of Business Administration (B.B.A.)

  2006 — 2009

• Amity Education Group

  Master of Business Administration (MBA)

  2009 — 2011

• Vikhe Patil Memorial School

  S.S.C

  1994 — 2004

• Brihan Maharashtra College Of Commerce

  H.S.C

  2004 — 2006

Skills

• Account Management
• Marketing
• Crm
• Digital Marketing
• Online Marketing
• Advertising
• Online Advertising
• Marketing Communications
• Facebook
• Brand Management
• Content Strategy
• Facebook Marketing
• Key Account Management
• Content Marketing
• Social Media
• Copywriting
• Content Writing
• Product Marketing
• Social Networking
• Social Media Marketing
• Creative Strategy
• Team Management
• Email Marketing